Over the last two years, there’s been something of an explosive rise in “wearable” technology. This past Christmas, one of the hottest selling electronic device categories was fitness trackers – as exemplified by Fitbit’s products, and many others. Retailers in … Continued
According to a recent study by Syncapse Corp, which focused on several large companies, the value of a Facebook fan varies across companies, but averages at $174.17 per “like”. The study, “The Value of a Facebook Fan 2013: Revisiting Consumer … Continued
It’s no secret that employment patterns have shifted in America over the last thirty to forty years. What was once the norm – long term employment with a single employer, with bi-directional loyalty being highly valued both as an employer … Continued
Thoughts on BrainTrust Query/RetailWire Daily Discussion What are the limits to customized marketing approaches? Do consumers ultimately want more varied (less predictable) ads? Does customer data analysis ultimately lead to overly predictable ads? The article is spot on in many … Continued
BrainTrust Query/RetailWire Daily Discussion What has your experience been with the use of big data to personalize offers and experiences? Who is doing it right and training their workforce to use these new data streams appropriately? Big Data is just … Continued