Client:
AMI has relationships with multiple data compilers, all of whom actively provide both data resources and analytic tools and solutions to their client base. These providers often benefit from being able to tap the expertise and resources of firms like Analytic Marketing Innovations – and in this case, AMI was approached to be a provider of white-label (we act as part of the client’s team, to their customers) analytics solutions.
Challenge:
This provider needed a pool of resource hours to serve the direct marketing analytic requirement of their clients – client’s spanning a host of verticals, including Retail, Finance, Insurance, Healthcare, and Government. In each case, the compiler is typically developing predictive models, segmentations, or profiles supporting the needs of their end users.
Approach:
AMI worked with the compiler to create a templated process and standard intervals for creation, testing, and delivery of models (clone, response, conversion), segmentations, and profiles, as well as a rule set for more free form exploratory data analysis that would help the compiler’s client determine what types of analytics would best serve their business priorities. AMI leveraged a proprietary, in-house automated modeling system to shrink production time, and offered scoring services if required. AMI personnel support the compiler’s team in reviewing the results with the end users, and answer questions as they arise throughout the process.
Results:
The working relationship between the compiler and AMI is now in its fifth successful year, and AMI has serviced multiple clients for the compiler on a recurring basis – producing, on average, between 50 and 75 models annually, as well as a core of segmentations and profiles.
AMI provides similar white label services to multiple other clients that need in-house analytics, but would rather not staff their own internal departments, saving expense.