Obama’s secret weapon raised him $1 billion, improved his advertising efficiency by 14%, improved email campaign performance by a factor of 10 and played a huge role in winning the election for him. Those are some pretty impressive stats. How … Continued
Well, one thing for sure Direct Marketing is thriving. There are more direct channels today than ever before. Digital has brought us an unprecedented array of options – email, targeted display and mobile among others. We all know that digital is … Continued
What’s the probability that there are a lot of analysts looking at the Presidential race? Unless you’ve been living under a rock, you are well aware that there is an election in just a few days. We were talking, here … Continued
We think so. It will help your bottom line. What is marketing attribution? A consumer can be influenced by many “touchpoints” when s/he is on the path to a sale. Marketing attribution highlights which touchpoints most influenced the consumer. … Continued
Sexy and We Know It Data scientists and statisticians are all the rage. First, “statistician” was dubbed as the sexy job of the next decade by Google’s Chief Economist, Hal Varian. More recently, data scientists got the nod for “Sexiest … Continued