Analytic Marketing Innovations (AMI) was founded in 2012 on the belief that marketing analytic tools should be more available to a wide variety of businesses and developed in a true collaborative manner with our clients.
Demonstrated problem solvers with a combined 50+ years of marketing analytic experience, our data scientists are experts in finding actionable insights in our clients’ data and in helping initiate marketing efforts that leverage these insights.
Their experience spans many industries including financial services, healthcare, marketing and advertising, and consumer data. It includes not only managing and analyzing large data sets but also developing custom analytic products and business intelligence reporting. AMI has developed many analytic products, including several well-known and syndicated health and digital segmentations. We have also focused on marketing analytical efficiencies with methods such as list optimization and automated models.
Before starting their own business, the AMI team built their expertise at several companies, including KGM Group where both played key leadership and production roles in the analytics team. In addition to KBM Group, which is part of Wunderman network, our team also gained analytic and statistical expertise at Sprint, Embarq, Ericsson, American Century Investments and G.E. Capital.
Since inception AMI has worked with a broad range of clients, spanning virtually all major business verticals.
Our Company
AMI is a growing company with data science as its foundation; the firm includes five full-time team members– three of which are data scientists. AMI also employs a network of contract analytics resources, including another two data scientists, and has strategic partnerships with firms supporting web site design, construction and support, and healthcare sales and marketing. AMI’s team also has extensive telecom industry experience, with 20+ years of active leadership in network engineering, planning and analytics.
AMI has active Fortune 100/500 clients in the telecom, healthcare, tax accounting and national data compiler industries, as well as a variety of other industries. In partnership with c2b Solutions and KBMG, AMI developed, deployed, and now offers a unique healthcare marketing product suite that combines proprietary healthcare consumer psychographic data with national demographic data to create unique toolkits for targeted marketing purposes.
Our team’s experience spans a variety of programming languages and methodologies, many of which are used frequently to meet the unique system demand of our clients. We continually deepen our team’s expertise through training, collaboration, and industry-relevant certifications. Expertise among AMI staffers includes:
· Marketo® Certified Expert
· Qlik® Business Platform Software Designer
· Certified Internet Marketing Specialist
Our belief that marketing analytics tools should be more available to a wide variety of businesses and developed in a true collaborative manner with our clients drives our mission and customer relationships every day.
We have offices in the Dallas and Kansas City Metropolitan Areas.