Customers have different points of view when looking at the same product. We use a variety of analyses to customize the message and strategies to each group. Using a blend of business acumen and advance statistical methods, our AMI analysts will help you identify your customer base.
Statistical analysis at AMI can be broken down into five discrete steps, as follows:
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Describe the nature of the data to be analyzed.
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Explore the relation of the data to the underlying population.
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Create a model to summarize understanding of how the data relates to the underlying population.
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Prove (or disprove) the validity of the model.
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Execute predictive analysis to run scenarios that will help guide future actions.